Wade Middleton is the President and Co-owner of Careco TV, one of the leading outdoor media production companies in the nation. With years of experience at various levels in the television, marketing, advertising, sales and the outdoors he works with numerous companies nationwide to design programs, initiatives and strategies related to fishing, hunting, and other outdoors opportunities.

Some of the programs he’s directly responsible for, and is seen on a weekly basis, include Americana Outdoors Presented by Garmin, Yamaha’s Whitetail Diaries, Cabela’s DeerGearTV, Bass Pro Shops Fisherman’s Handbook, Fishing and Hunting Texas in addition to numerous others.

Originally from Oklahoma, the now-Texan also served with distinction in the U.S. Air Force and has been involved with several non-profit organizations that are involved with programs close to his heart.

What does he do on the rare occasions when a day-off comes along? “I go hunting or fishing,” he says with a laugh. “Being outdoors is my life.” For more information visit www.careocotv.com and www.outdooraction.com